Wideopen Platform, a Subsidairy of Primedia-Unlimited, specializes in delivering ground breaking, high impact outdoor advertising for the South African market. The company is guided in all of its work by a philosophy that seeks to beautify and positively develop the evolving urban environment. Wideopen’s products utilise existing urban structures in order to host outdoor advertising. Significantly, the company does not erect any fixed structures – all Wideopen sites are temporary in nature and leave no long term impact on the environment.

Apart from its conventional offerings, such as Mega Signs and Building Wraps, Wideopen has introduced a range of firsts to the South African outdoor advertising market, including: Constructional Site Wraps (DMM), new Airport Advertising mediums (pillars, busses, sliding doors, travelators and air-bridges) and Urban Rejuvination advertising (“art advertising” and infrastructure development in CBD areas). The company is justifiably proud of its strong track record in building socially impactful relationships between advertisers, communities, local government and property owners.