When needing to capture the attention of the extremely competitive gamers market, Xbox 360 in conjunction with Microsoft turned to Unlimited subsidiary Wideopen Platform to ensure the outdoor launch component of its latest strategic war game, Halo® 3 would grab the attention of techno-fundi’s nationwide. Media agency Universal McCann made use of Wideopen Platform’s mega-signs [...]

The Honda Civic 1.8-VTEC VX I beat seven other finalists and endured rigorous testing to scoop the Car of the Year 2007 award. In order to boost the brand’s ‘talkability factor’ Honda splashed out with a giant construction hoarding. The Car of the Year award is an accolade that is sure to add some spin [...]

Measuring an impressive 525 m2, SAB Brutal Fruit’s advertising campaign for its new Lavacious Lemon flavour is impossible to miss by busy traffic plying the William Nicol Highway in Sandton. The high traffic venues in Johannesburg and Cape Town placed by Mindshare, with the large scale of the sites and clever creative conceptualised by Publicis, [...]

With its first year in partnership delivering favourable results, Caltex has secured a second year with media owner Wideopen Platform’s prominent sites on the M2. With Caltex being the first brand in its sector to make use of large format outdoor advertising, its clear that this brand is holding on to a good thing. Wideopen [...]

After owning the departure corridors at O.R. Tambo International Airport for two years, Cell C has renewed its contract for five years until 2011. “Cell C changed the creative execution on the sites, focusing on the recent advent of number portability,” says Wideopen Platform CEO Caryn Cohen. “The total area of visible displays amounts to [...]