Nu Metro selected Primedia Unlimited subsidiary, Wideopen Platform as its advertising partner to promote the release of the much anticipated blockbuster Invictus. Making use of Wideopen’s tactically located, large format advertising space at OR Tambo, the communication reached approximately 6.4 million travellers for the two-month burst. The Invictus campaign aimed to build awareness around the [...]

The Airtel Champions League Twenty20 cricket is set to rock South Africa for the first time ever from 10 to 26 September. Ticket sales are of paramount importance and are well underway thanks to the advertising campaign recently brought to life by Wideopen Platform, Ireland Davenport and Mindshare. Four of Wideopen’s strategically located, large-format outdoor [...]

Cosmetic super-brand Clinique signed Primedia Unlimited subsidiary Wideopen for the use one of its larger than life outdoor advertising platforms. To ensure the successful launch of the Clinique Even Better Clinical Dark Spot Corrector, the partnership activates an outdoor campaign aimed at women suffering from hyper-pigmentation, age spots and traces of past acne. Running until [...]

Continuing its partnership with Primedia Unlimited subsidiary Wideopen Platform, local favourite hair care brand Dark & Lovely has launched its improved Relaxer Kits to women of ethnic origin in metropolitan areas across South Africa. Dark & Lovely has secured Wideopen’s large format outdoor sites in the Johannesburg and Durban CBD’s until the end of December [...]

Hyundai Automotive South Africa has chosen to renew its airbridges contract at Cape Town International Airport (CIA) through Primedia Unlimited subsidiary Wideopen Platform. The initial three month contract with the media owner will be extended by a further six months. “Hyundai has taken eight airbridges in total at CIA. Its newest creative advertises the launch [...]