Volkswagen recently selected Primedia Unlimited subsidiary, Wideopen Platform, for its larger than life outdoor hoardings, to ensure the successful launch the all-new VW Polo to consumers. Running until the end of April 2010, Polo’s national outdoor campaign has been strategically positioned on three of Wideopen’s prime sites. Located in high traffic areas, the hoardings that [...]

Wideopen Platform, a Primedia Unlimited subsidiary, has provided luxury motor vehicle manufacturer Lexus the opportunity to launch its sexy new convertible, the IS 250C, on 1230m2 of prime space along Johannesburg’s M1 highway. Aimed at capitalising on the high traffic zone traversed by upper LSM motorists, the Lexus “A Million Skies to Drive Through” creative [...]

Even though McDonald’s doesn’t have a branch inside any of South Africa’s international airports, it has ensured that it remains top-of-mind during the FIFA 2010 Soccer World Cup™ by contracting Primedia Unlimited’s large-format, outdoor advertising specialist, Wideopen, to spread the word of its Player Escort Programme. All visitors to South Africa who make use of [...]

Having recently announced its offer of affordable uncapped ADSL on a significant scale, MWEB has signed Primedia Unlimited’s Wideopen Platform to alert the vast Internet loving population moving through OR Tambo International and the Cape Town International Airports, of MWEB’s latest offering. Wideopen Sales Director Ryan Cohen explains, “The selected sites are poised to reach [...]

Targeting affluent and trendy upper LSM individuals, Nashua Mobile has signed on with Primedia Unlimited’s large format outdoor advertising specialist, Wideopen, to promote its Smartphone offering until 31 January 2011. Strategically located on Durban’s van der Stell building, at the end of Winder Street just before the sprawling golden mile beaches, the site is clearly [...]