INNOVATION THROUGH SPATIAL DOMINANCE
Wideopen Platform, a subsidiary of Primedia Unlimited, is an outdoor media company that specialises in large format, high impact advertising. Wideopen pioneered large format outdoor in South Africa, and was the first company to offer major brands dominant exposure through the use of large and unique urban spaces.
Wideopen’s creative, large format executions have given international and local brands the opportunity to differentiate themselves in a highly cluttered outdoor environment, as well as provide a platform to deliver on two key elements of any brand strategy: impact and relevance. The company’s portfolio includes mega building wraps, temporary
construction site advertising, digital outdoor, dominant airport advertising, night-time wall projections, cause-related outdoor campaigns and inner-city packages. Wideopen’s innovative approach ensures continuous delivery of unique, high impact outdoor solutions for the South African market.