About Us

Innovation Through Spatial Dominance

Wideopen Platform, a subsidiary of Primedia Unlimited, is an outdoor media company that specialises in large format, high impact advertising. Wideopen pioneered large format outdoor in South Africa, and was the first company to offer major brands dominant exposure through the use of large and unique urban spaces.

Wideopen’s creative, large format executions have given international and local brands the opportunity to differentiate themselves in a highly cluttered outdoor environment, as well as provide a platform to deliver on two key elements of any brand strategy: impact and relevance. The company’s portfolio includes mega building wraps, temporary

construction site advertising, digital outdoor, dominant airport advertising, night-time wall projections, cause-related outdoor campaigns and inner-city packages. Wideopen’s innovative approach ensures continuous delivery of unique, high impact outdoor solutions for the South African market.


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Contact Details


37 Bath Ave, Rosebank,
Johannesburg 2196,
South Africa
Tel: 0860 200 300


2nd Floor Hacienda
Florida Road
Tel: 0860 200 300

Social Links

Cape Town

66 Loop Street
Cape town
Tel: +27(21)424 7137


111 Flinders Street
Surry Hills
NSW 2010
Tel: +61 407 073 505
ABN: 19 619 511 741